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  • Writer's pictureTroy Ericson

Follow Up Email

You probably have heard 1,000 times that it's important to follow up with people you haven't heard back from...


Which is true...


But I'm not just talking about personal, 1-on-1 communication.


Have you ever thought to follow up with people on your email list (or a client's list)?


There's an email that I like to call the 'Automatic Follow-Up Sequence'...


It works like this:


Any time someone clicks a link to go to a checkout page, landing page, video, booking calendar, etc...


And they end up not booking/buying...


It automatically follows up with them after 1 hour.


One of my clients that I implemented this for recently made $56k in 2 days with this exact same strategy.


But there is a method to the madness...


The one thing that really bugs me about follow-up emails is most of them sound like a robot sent them...


There's no personality...


They don't offer anything unique...


It's just a super vanilla message that sounds something like this:


...


Subject: Did you forget something?


Hey *NAME*,


I saw you went to book a call with my team and I...


Click here to go back and book your call


*Sign-Off*


...


If you've seen an email like that before, what are the odds that someone on your email list has seen that email before too?


Your emails have to sound like they are coming from a real person, or getting them to book/buy just isn't going to happen...


If someone showed interest by clicking a link in an email that leads too a book a call page or calendar...


Those people are interested in spending money with you...


But something during the booking process stopped them...


Maybe it was the potential investment... maybe they were confused... or maybe they got distracted...


If your emails are like the one above, it'll only sell them if they got distracted & planned on booking/buying anyway.


But if you want to re-capture the people who were worried about the price, were confused, etc...


Write something that makes it feel like they are investing their money with a real person - not a robot trying to get them to book/buy.


Below is the first 'Automatic Follow-Up' email I told you about that helped generate $56k in 2 days:


...


From Name:

Subject: Want to work together?


I'm running a case study, but I need you help...


I'm looking for people that are serious about learning how to do [OPPORTUNITY] in my [PROGRAM NAME].


You clicked earlier to check it out, but you didn't quite finish your booking.


Don't worry...


You don't need to be experienced in sales (I'll teach you)...


You don't have to know how to manage team members (you can do this solo)...


And you won't break the bank either (we have scholarships available)


The only requirement(s) are...


You NEED to be ready to put the work in and invest in yourself.


If you're ready...


>>>Schedule Your Interview To See If You Qualify To Join [PROGRAM NAME]


If you're someone who can't bring yourself to focus on learning a high-demand skill over the next 30 days...


That's fine, [PROGRAM NAME] isn't for you.


We don't want people that don't want to learn.


But we DO want people who are committed... who won't let ANYTHING stand in their way.


So what do you think?


Are you ready to work together?


Schedule Your Interview And See If You Qualify


Look forward to chatting,

[NAME]


...


Do you see the difference between the two emails?


One sounds like an auto-reply, and the other sounds like someone reaching out - you can change the 'from name' as well.


That's the difference I'm talking about when you're writing emails.


Talk soon,

Troy

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